use informative, interesting headings!
A good headline sparks interest and invites users to read further, to find what they are looking for quickly.
Most people will only read the headings. In fact 80% of website users will read the headings and skip past the rest of your content!
This is why headings are just as important as the information you are trying to convey.
Give the people what they want!
Answer the three simple questions immediately. You have about 30 seconds on average to keep a customer on your webpage.
Use headings, images and nifty layout to grab their attention and answer the three simple question as quickly and effectivly as possible.
Provide more information if they want it, but direct them to another page on your website for more detailed answers.
You don't want anyone overwhelmed on the Homepage, or you will loose them before they even know how great your business is!
cater your text to website users
Use lists instead of paragraphs where possible.
Write short paragraphs, full of essential information. Leave out the fluff!
Don't go off topic. One topic per paragraph.
Don't use the word 'I'
Keep sentences short
Perform keyword research and try to use all the keywords in your text.
Original content is a must!
Don't copy and paste! Use our Content form to work out what important things you are trying to say!
Don't fill your website with fluff.
Most users won't go past your homepage. It's the most important page on your website.
Say what you need to say in the shortest possible way. If you are selling a service or product people want three simple questions answered:
1. What does your business do
2. Why should I use you
3. Where can I get more information
If you want to say anything more than that, do it on another website page
don't do bad grammer and speling
Uggh, that heading is awful.
Nothing says unprofessional like grammer and spelling mistakes.
Always check and double check. Have others check it for you. Many times when developing a site you miss errors simply because you are too close to the project. 'Can't see the forest for the trees' as they say.
Get family and friends to take some time to check your site. They can also give you great feedback in regards to how easy the site is to navigate.